Why Salon Marketplace Apps Are a Game Changer for Expanding Your Clients

Did you know that the global beauty salon industry is valued at $297.07 billion? Well, now you do. About 70% of clients prefer to book appointments online and salon marketplace apps are essential for this to happen.

These apps connect you with a broader audience and that makes it easier for clients to find and book your services. Vagaro, for example, with over 10 million users, and Fresha, which handles more than 1 million bookings monthly, show how these tools can boost your business.

If you opt for these apps, they'll help you enhance your business’s visibility, streamline bookings, and attract more clients.

The Rise of Marketplace Apps

Marketplace apps help transform industries by directly connecting businesses and customers. In 2024, the global mobile app market was valued at $252.89 billion and is projected to grow at a compound annual growth rate of 14.3% from 2025 to 2035, reaching $626.39 billion by 2035.

This growth shows how many are increasingly relying on mobile apps for different services. It is driven by the increasing use of smartphones and the demand for convenient services.

For example, in 2024, the usa app market generated $3.3 billion, an increase of $600 million from the previous year. These trends show how important the marketplace apps are in the business sector today.

Benefits of Marketplace Apps for Salon Owners

You get many benefits when you integrate marketplace apps into your salon business. Some of these benefits are:

Increased Visibility

You can reach a broader audience when you list your salon on popular platforms. This exposure will help you attract new clients who might not have discovered your services otherwise. For instance, salons using online booking systems have reported a 27% increase in revenue.

Ease of Booking

Clients appreciate how convenient it is to schedule appointments online. With marketplace apps, they'll be able to view available slots and book services at their convenience, reducing the need for phone calls and minimizing scheduling errors. This process enhances customer satisfaction and encourages them to come back.

Improved Client Retention

A lot of marketplace apps have features like loyalty programs and automated reminders. These tools help you stay connected with clients, encourage repeat visits, and build a loyal customer base. Additionally, when you collect and manage client feedback through the app, you'll be able to continuously improve your services, and this will lead to higher client satisfaction and retention.

With these benefits, you can enhance the operation of your salon, attract new clients, and build long-term relationships with existing ones.

How Marketplace Apps Help Expand Ç Clientele

When you integrate marketplace apps into your salon business, it'll help significantly expand your clientele through targeted marketing and effective loyalty programs.

Targeted Marketing

Marketplace apps collect valuable customer data and enable you to tailor your marketing strategies to specific demographics. As you analyze this data, you will be able to create personalized promotions that resonate with your ideal clients, and that will lead you to higher engagement and conversion rates. Remember, salons that use data-driven marketing strategies have seen a 20% increase in customer acquisition.

Loyalty Programs & Deals

You encourage repeat businesses and attract new clients when you Implement loyalty programs through these apps. Studies show that 79% of consumers are part of at least one loyalty program, and 75% of them purchase more from these brands. Additionally, top loyalty programs can boost annual revenue by 15 to 25% from participating customers.

As you leverage these features, you can enhance customer satisfaction, increase retention rates, and ultimately grow your salon's clientele.

Check out our latest case study of Salon Marketplace → Loncani

Challenges to Consider When Using Marketplace Apps

There are many benefits when you integrate marketplace apps into your salon business. However, it's essential to be aware of certain challenges:

App Fees and Commissions

Many marketplace apps charge fees for their services. For example, StyleSeat charges a flat rate of 3% for customers on their Basic Plan, and 2.75% for customers on their Premium Plan, which costs an additional $35 per month. 

On a similar note, Schedulicity charges 2.5% plus 15 cents on every transaction. These fees can add up, especially for small businesses. Therefore, it's crucial to factor these costs into your pricing strategy to maintain profitability.

Maintaining Personalized Client Care

While marketplace apps offer convenience, they can sometimes limit your ability to provide personalized service. For instance, some apps may not allow you to access detailed client preferences or history, making it challenging to tailor services effectively.

Additionally, when you rely on third-party platforms for client communication, it'll reduce the personal touch that many clients value. To overcome this, you need to consider using the app's features to gather client feedback and preferences, and integrate this information into your in-person interactions to enhance the overall client experience.

When you understand these challenges, you will be able to make informed decisions about integrating marketplace apps into your salon operations. This will ensure they complement your business model and client care philosophy.

Also Read: Building a Multi-Vendor Salon Marketplace? WordPress & Dokan Can Do It!

Conclusion

Marketplace apps can boost your salon business by increasing its visibility, streamlining how clients make bookings, and enhancing their retention. With this model, you can stay competitive and attract more clients.

If you're considering developing a custom marketplace app tailored to what your salon needs, Nyusoft can help. We specialize in web and mobile app development by offering services like custom software development, SaaS product development, and mobile app development. Our team has successfully completed more than 850 projects across different industries.

When you partner with Nyusoft, we will provide you with a user-friendly and efficient app to enhance your salon's operations and client experience.