Loncani

01

Purpose

Need an online marketplace designed to support and promote black-owned beauty and wellness businesses in Canada. And that platform provides these businesses with tools to list their services, manage bookings, and handle electronic payments, facilitating growth and visibility within the community.

For consumers, Platform should provide a centralized location to discover, compare, and book services from a variety of beauty experts and purchase products specific to their needs. It aims to make beauty care accessible and convenient, particularly for the Afro-descendant community, fostering an inclusive and supportive environment.

02

Client Problem Statement

Black-owned beauty and wellness businesses in Canada face visibility challenges on conventional online platforms, hindering Afro-descendant consumers from discovering tailored services.

These businesses encounter manual difficulties in managing bookings and payments, exacerbated by the absence of efficient tools on existing platforms.

Afro-descendant consumers lack access to a centralized platform offering a wide array of beauty services and products customized to their hair and skin care needs, stemming from limited representation on mainstream platforms.

There is a pressing need for an inclusive and supportive environment that nurtures the growth and visibility of black-owned beauty and wellness businesses in Canada, championing diversity and empowerment in the industry.

03

Solutions

01

We have developed a user-friendly online platform specifically designed for black-owned businesses to manage bookings, appointments, and payments seamlessly.

02

Curate a diverse selection of beauty services and products catering to the specific needs of Afro-descendant consumers, including hair care, skincare, and beauty treatments.

03

Implemented user-friendly search filters and categories on the platform to facilitate easy navigation and discovery of relevant services and products.

04

Integrated secure online payment solutions to facilitate seamless transactions for both businesses and customers, reducing manual processing.

04

Features

Online Booking

Promotions

Customer Management

Secured Payment Gateway

User Friendly Interface

Categorized Services

05

Challenges

Implemented a structured hierarchical taxonomy system to categorize services into granular categories and subcategories, facilitating intuitive navigation and efficient search functionalities.

Deploying a robust real-time update mechanism to instantly propagate changes in availability, bookings, and cancellations across the platform.

Strategizing and executing performance optimization strategies to bolster the platform’s capacity to handle surges in traffic during promotional periods while preserving optimal responsiveness.

Website Console
Mobile Responsive

06

Benefits

Black-owned beauty businesses can display their services on a specialized platform, boosting their visibility among targeted consumers.

LONCANI offers a dedicated platform for black-owned beauty and wellness businesses, enhancing their online presence and simplifying the discovery process for consumers.

The platform enhances accessibility and convenience of beauty care, particularly for the Afro-descendant community, by providing a centralized location for discovering and booking services.

Consumers can effortlessly discover, compare, and book a variety of beauty services, as well as purchase tailored products, all in one convenient location.

LONCANI cultivates an inclusive environment that supports diversity and empowerment within the beauty and wellness industry, creating a supportive network for both businesses and consumers.

The user-friendly interface and mobile-responsive design ensure a seamless and efficient experience for consumers, from discovering services to booking and making payments.

07

Technology

08

Client Feedback

Loncani

“If you are looking to develop a marketplace or an app, this is a great company to work with. I am very much satisfied with their service. They are very comprehensive and always listen to your needs. I will definitely contact them if I need…”

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