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Why Should Startups Invest in Cross-Platform App Development?

Posted On June 2, 2023

Why Should Startups Invest in Cross-Platform App Development?

With the growth in mobile users and the emergence of multiple mobile platforms, startups face the problem of developing apps that operate seamlessly across various platforms. Hence, the need for cross-platform app development. Cross-platform app development is a strategy that lets you create a single mobile application that operates smoothly on different operating systems and gadgets. Some or even all of the source code can be passed on in cross-platform apps. The sharing of source code implies that developers can develop and deploy mobile applications that function on Android, Windows and iOS gadgets without recoding them for each platform.

Cross-platform app development does not apply to writing code in a native programming language. Still, it offers a native-like experience through a visual interface using its control features. However, it demands the involvement of platform-agnostic frameworks, such as HTML, CSS, and Javascript, that are not native to certain platforms. This article will discuss the justifications for investing in cross-platform app development for startups and why it is the way to go in today's competitive market.

Reasons Startups Should Invest in Cross-platform app development

Cross-platform app development has become very prevalent in recent times and for reasonable reasons. Here are some ideal reasons why startups should consider investing in cross-platform app development;

Multi-platform support

Multi-platform support is the most notable characteristic of cross-platform apps. As a startup, you wish for your product or web application to reach as many feasible audiences as possible. With cross-platform app development, it's quite feasible as it gives you the flexibility to launch your app on numerous platforms/ operating systems so that it becomes seamless for the users to find your app, be it on any platform they are using: Android, iOS, Linux, and so on.


A reason startups should invest in cross-platform app development is its cost-effectiveness. Instead of developing different code bases for each platform, a single app can be built that can run on other platforms. This can significantly reduce development costs. As a startup that is not financially buoyant, cross-platform app development is the perfect option for your app-building process.

Must Read: The cost-effectiveness of React Native for mobile app development

Bespoke experience with an easy backend architecture

Startups should utilize cross-platform app development because of the flexibility it provides. Developers can provide a customized experience with cross-platform app development, and that too with a detailed backend design. An extra step in building a smooth design interface with cross-platform app development will result in a seamless user experience because of its captivating UI design and functionality.

Larger audience reaches

With cross-platform app development, The distinct feature of multi-platform support lets your app to be able to run on two or more various hardware platforms. With this perk, startups can reach a larger audience since their app can operate on multiple platforms. This characteristic can assist in boosting brand visibility while attracting more users.

Quick and Easy to Upgrade

Cross-platform developed apps can be upgraded smoothly and quickly. Cross-platform apps are relatively simple to upgrade due to their usability and speed. The development tools of cross-platform have an important contribution as they allow the apps to interpret the code in a rather simple manner. For a startup, it ensures that your app is updated automatically through the internet.

Development speed

Due to the exponential growth in competition and customer/user requirements, companies are now compelled to work with time while keeping up with the technology. The consequences of this need result in setting deadlines that put more pressure on the developing team. As a startup, you can invest in a cross-platform app because working with a single set of a code bases, reusable elements, plugins, and segments increases the speed of the development process and lessens the time to market.

Easier maintenance

Maintaining numerous platform applications can take time and effort for a startup. With cross-platform app development, startups can reduce the maintenance responsibility since they are only required to retain a single codebase for mobile app development.


For startups, using a single codebase that assembles the development of multiple platforms is a huge benefit to keeping consistency in the layout of your apps. Guaranteeing a consistent look & feel and identical operation (UI/UX) of the app across all media platforms is a much more efficient process.

Best Frameworks for Building Cross-platform Apps

Here are some fundamental cross-platform framework technologies listed below:

  • Flutter
  • React Native
  • Ionic
  • Xamarin
  • Native Script
  • Node.js
  • Phone Gap
  • Appcelerator Titanium
  • Sencha Touch
  • Corona SDK


Recently, cross-platform app development has gained prominence as one of the most prestigious segments of software development. Cross-platform app development has its perks that could benefit startups and includes: A cross-platform app is written in a single framework that functions on Android similarly to iOS. In cross-platform app development, developers only write code once, which can be used numerous times, which makes the procedure of developing cross-platform relatively easier and faster. It also enables startups to build mobile applications for various devices at a budget-friendly cost, amongst other advantages. Startups could use leading framework technologies like Flutter and React Native Development for cross-platform mobile app. They are highly ranked for benefits like incredible performance, hot reloads, and almost native-like UI design.